I have yet to see it because previews are not being shown, but the Tim Tebow Super Bowl ad inspires. It inspires controversy, that is.
Not that controversy is a bad thing even when it is misplaced or wrong headed. Sometimes that special added attention can help people focus with laser-like precision on the topic at hand, allowing what is being said to penetrate their hearts.
The Tim Tebow Super Bowl ad is amazing for a number of reasons.
Firstly, it is being brought to the airwaves by Focus on the Family, a well known Christian family values organization. Focus, as many of us like to call it, is headed by James Dobson, a licensed psychologist. Dobson’s radio show and related media ministry works to build up families on biblical grounds though I won’t argue the fact that some psychology is brought in. Focus is a non-profit organization and they are strongly pro-life.
Secondly, the way that the ad came about is amazing. Focus would never had considered purchasing such an ad which costs $2 million to air the 30-second spot. But, anonymous donors have funded the entire cost of producing and running the commercial, which means no ministry funds were tapped.
Thirdly, Tim Tebow is a remarkable young man. You likely know him as the Heisman award-winning quarterback who recently finished up his college years with the Florida Gators and will be playing in the NFL next fall. But he is also a Christian, something he proudly and actively shares with all. Take a look at the black outs (smudges) under his eyes when he is playing and you will see a bible chapter and verse featured. Talk about being bold!
Fourthly, Tim’s mother, Pam, is quite a woman. When she was pregnant with him, her doctor advised to abort her child because of possible complications with the birth. She was told that she might die in delivery, but chose life instead. Of course, that decision has certain wrongly named pro-choice people rankled who fear that Tebow’s message might convince people not to abort. Oddly, if you call yourself pro-choice, then what is wrong with choosing life?
Jim Daly, president and CEO of Focus on the Family, said the chance to partner with the Tebows and lift up a meaningful message about family and life comes at the right moment in the culture, because “families need to be inspired.”
“Tim and Pam share our respect for life and our passion for helping families thrive,” Daly said. “They live what we see every day – that the desire for family closeness is written on the hearts of every generation. Focus on the Family is about nurturing that desire and strengthening families by empowering them with the tools they need to live lives rooted in morals and values.”
If you are planning to watch the New Orleans Saints take on the Indianapolis Colts in South Florida this Sunday, keep your eyes peeled for the ad. It will be run once, I am not sure when, but let’s pray that it has the intended effect of touching lives for Jesus Christ.
Source: Focus on the Family
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